In the fall 2019 semester, I worked on a semester-long research project with four other team members to conduct advertising and public relations research for our client, Camp Kesem.
Camp Kesem is a nonprofit organization that is dedicated to supporting children through a parent’s cancer. It has college campus chapters all over the U.S. We realized through secondary research that the UNC-Chapel Hill Camp Kesem chapter struggles with its recruitment and retention efforts, so we decided to take it on as our client for the semester.
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